Leupold® & Stevens, Inc. (“Leupold,” “we,” “our,” or “us”) respects your privacy, and we are committed to maintaining and using your personal information responsibly. Accordingly, Leupold developed this ‎Privacy Policy in order for you to understand how Leupold collects, uses, discloses, and otherwise processes your personal information. This Privacy Policy identifies the types of personal information we collect from visitors to our website (the “Website”) and how we use this information. This Privacy Policy covers your use of the Website, whether you simply access and browse the Website, ‎enter information into the Website, and/or use any services or other ‎features that we may offer through the Website. The foregoing activities are collectively referred to as your “use of ‎the Website” (or a similar phrase) or the “Activities”. ‎Your use of this Website may also be governed by other separate terms, conditions, and agreements. If you have any questions about this Privacy Policy, or the manner in which Leupold uses personal information, we encourage you to contact us. Information on how to contact us is provided under the heading "How to Contact Us" at the end of this Privacy Policy.

PLEASE READ this Privacy Policy carefully before you use the Website to understand our policies and practices regarding your information and how we will treat it. Your use of the Website signifies to us ‎that ‎you have read and understand all of the terms of this Privacy Policy.

This Privacy Policy applies to information we collect from or about you through this Website and in email, text and other electronic messages between you and this Website, as well as through other electronic means.



We collect several types of information from and about visitors to our Website, including information:

  • By which you may be personally identified, such as name, postal address, e-mail address or telephone number ("personal information").
  • That is about you but individually does not identify you, such as products and services you have ordered through our Website.
  • About your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

  • Directly from you when you provide it to us.
  • Automatically as you, navigate through the Website. Information collected automatically may include usage details, IP addresses and information collected through cookies and other technologies.

The information we collect on or through our Website may include:

  • Information that you provide by filling in forms on our Website or requesting services or support through our Website.
  • Records and copies of your correspondence (including e-mail addresses), if you contact us, including through the “Contact Us” page of our Website,
  • Details of transactions you carry out through our Website and of the fulfillment of your orders for products, services, and support. You may be required to provide financial information before placing an order through our Website.
  • Information you provide when you apply for a job through our website.

As you navigate through and interact with our Website, we may automatically collect certain information about your equipment, browsing actions and patterns, including:

  • Details of your visits to our Website, including traffic data, logs, and other communication data and the resources that you access and use on the Website.
  • Information about your computer and internet connection, including your IP address, operating system and browser type.

The information we collect automatically is statistical data. It helps us to improve and administer our Website and deliver a better and more personalized service by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.
  • Measure what pages and features are accessed by our visitors

We use certain technologies and third party services, such as cookies and Google Analytics, to collect and analyze this information, and to make your interactions with the Website easy and meaningful. When you visit the Website, our servers may send a cookie to your computer or other operating device. The cookie is placed on your hard drive or other operating device, and it assigns your computer or operating device a unique, random number that acts as a sort of anonymous ID. Standing alone, cookies do not personally identify you; rather, a cookie identifies the computer or operating device used to access the Website. Unless you choose to identify yourself to us, such as by logging-in to your account or filling out a web form, you remain anonymous to us when browsing the Website.

Most browsers automatically accept cookies, but you can disable the acceptance of cookies at any time by changing the preferences in your browser. Most browsers also allow you to change the settings to require that the browser notify you when you receive a new cookie. Please refer to your browser for information on how to disable and control cookies. Information about managing cookies in commonly used browsers is available online from If you disable your web browser’s ability to accept cookies, you will be able to browse the Website, but you may not be able to successfully use certain features of the Website.

The technologies we and these third party services use for this automatic data collection may include:

  • Browser Cookies. We may use browser cookies or similar files or scripts throughout our Website to enhance your convenience in using our Website, to improve search functionality, or to hold information that you would otherwise need to re-key. Browser cookies are text files collected by a user’s web browser. If you do not wish to accept cookies from our web site, you may configure your web browser so that it does not accept cookies, as described above; however, in such case you may lose certain functions available on our Website.
  • Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe's website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Web Beacons. Pages of our the Website and our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit Leupold, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
  • Our use of Google Analytics. When you visit our Website, Google Analytics may automatically collect ‎information ‎from you through ‎the use of Google’s analytics IDs, and Google provides some of this ‎information to us in aggregate ‎and anonymized form. An analytics ID is a specific string of numbers and letters (often ‎called a ‎‎“character string”) that is assigned to your computer or device but does not ‎name you. The ‎analytics ID allows Google to track usage data of a website, such as ‎date and time of visit, duration ‎of visit, website traffic patterns, “clickstreams,” other ‎similar ‎information about how visitors use a ‎website, ‎the type of web browser used, the ‎operating ‎system/platform a visitor uses, IP address, ‎the ‎websites that referred or ‎linked a user to a ‎website, and your CPU speed.‎ Google Analytics ‎provides information ‎about the use of our Website to us in aggregate form (i.e., data about many Website ‎‎users combined and not just about you). Some of this data might include the regional ‎location or ‎city of Website users, but again, this data will be in aggregate (and not individual) ‎form. Google ‎Analytics also provides data anonymization features which Leupold enables for its use of Google ‎Analytics on the Website. We might use information we receive from Google Analytics to learn how ‎users ‎are using the ‎Website in general, and to improve the Website. We will not receive the analytics ID ‎‎assigned to your computer or device that you use to access and use the Website.

In general we do not collect personal Information automatically, although in some jurisdictions some elements of automatically collected information may be considered personal information. Further, in some instances we may tie this automatically collected information to personal information about you. For example, we link IP addresses to personally identifiable information submitted to verify whether a visitor has opted in to receiving additional information from Leupold.

You may withdraw previously provided consent, either for personal information you provided directly to us or which is automatically collected, by sending us a request through the privacy contact form which can be found in the Contact Us section of the Website.

The Website does not track your online activities over time and across third-party web sites or online services, and so does not respond to browser “Do Not Track” signals. As described below, the Website may contain links to other websites not owned or operated by Leupold. These websites may set cookies that obtain information about the fact that a web browser visited the Website from a certain IP address. These websites are not authorized to collect any other personal information from the Website unless you provide it to them directly.